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E-commerce is rising, but ever thought about why exactly your target market wants to order online? Despite the fact that the thought of retail stores continues to be very popular? Even though businesses spend a considerable amount of time wanting to define their buyer personas and ideal customers, they frequently overlook the main psychology behind shopping online. Customers don't really buy anything from anyone online. They have a thought processes that either encourages them to complete a purchase or drives the offending articles to another retailer. For example, products with a big asking price often face challenging in selling online. And then there are items that people would like to get a feel of before purchasing. But with the changing times, e-commerce has changed into a way of life and businesses have realized a way to suffice the decision-making needs of the customers. 1. Wide range of products to choose from Having an internet store offers you an opportunity to get after dark shelf space issues and can include more inventory to your business. While it could seem like challenging to most retail business holders, the potential for being offered an array of products on the web is one of the primary causes of the shift to digital shopping. More and more people today seek for brands online rather than stores – they have more product variations, sizes, availability, etc. For example, Amazon started as a web-based bookseller. But today, it sells from clothes, shoes, bags, watches to even peanuts. 2. Competitive prices for those products Today, there are numerous of people who visit physical stores to test a product, its size, quality and also other aspects. But very few of them actually make the purchase from these stores. They tend to ascertain the same product online instead. The reason being, the expectation of a competitive pricing. These clients are commonly known as bargain hunters. If it is possible to, offer competitive pricing on your products as compared to that with the physical stores. You could also decide to put several products on every range, on sale to draw the interest of bargain hunters. For example, Snapdeal provides a 'deal from the day' – in which the pricing of items is considerably low in comparison with what they would cost to get. This makes the shoppers think they are bagging a good deal, and also the sense of urgency round the deal raises the number of conversions. 3. Reviews from other online shoppers According to Internet Retailer, 62% of shoppers look for online reviews on an item or service before purchasing it. In physical stores, it's impossible to get a shopper to understand other company is saying in regards to the products – especially while using sales people ensuring they hear nothing but the good. And that's another reason, why they prefer online boutiques. Offer reviews, ratings or customer testimonials for the products and display them clearly around the product pages. The better the rating, the larger are the chances of it to sell. 4. Ability to match prices Moving from brand store to a new can be really tedious. On the other hand, switching sites to compare prices of products from different brands is much easier. Apart from the reviews given on different websites, prices would be the next thing that customers look for. The simplest way of doing so is displaying an original price as well as the price that you will be offering. It becomes easier for these phones notice the difference, so because of this, the chances of them seeking to other retail online stores become a lot lesser. For example, if you are running a winter sale, be sure you display the first price, the share of your offering and the new price on the product pages. And don't forget to highlight the offer on your own homepage at the same time. 5. Saving lots of time Traveling to stores which aren't close by just because you want to pay for a certain brand, can be quite a put-off. That will be the reason why most customers seek to online retailers instead. The ability to browse through the products and purchase what you want, from wherever they may be, saves them a great deal of time. But what these customers generally ask for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or perhaps a 'standard delivery within seven days of order', maintain your delivery information absolutely clear. And if possible, give them the ability to decide on their delivery date.